[Lead direction and worked hand and hand with Creative Agency: Circus]
At Happy Hour we tell, listen and immerse ourselves in stories. We gather over old fashions and glasses of wine, in an even play field where stories become the protagonist. The everyday transforms into exciting, and this energy allows some of the best ideas to come alive.
Happy Hour is our favorite kind of overtime.
HAPPY HOUR COUNTS AS OVERTIME, RIGHT?
Photo & Creative Direction: Maji Ramirez
By using data-infused creative direction, I lead creative teams in fast paced entrepreneurial environments and marketing hypergrowth stages, within consumer technology. I strongly believe in building cross-functional collaboration between design, product, engineering and marketing teams to develop top-class regional, international and global brand campaigns.
Latin roots, global citizen.
Visited: 35 countries in 5 continents
Lived in: Colombia, USA, England and China.
Where to next?
Data-driven Creative Director responsible for leading, and inspiring collaboration across creative teams, to execute best in-class brand campaigns. By using data-infused strategic direction and digital design first,
I lead branding and product development activations to support the achievement of global business goals.
KAYAK – Sr. CREATIVE DIRECTOR & BRAND LEAD 2019 - Present
Defined and developed brand creative strategy for 8 markets in Latin American [LATAM], US Hispanic, Spain and Portugal achieving 15% brand awareness lift, 12% TVC response rate increase, 5% YoY e-mail subscription user base increase and 10% click through rate paid digital media lift.
Worked closely with regional and global senior stakeholders by serving as a thought leader across branding and communications through forming highly integrated and mutually beneficial cross-functional relationships..
Oversaw all creative studio output materials to maintain brand consistency across portfolio and cross-functional teams including Agencies, AV editors, UX, Engineers Copywriters, Digital and TVC Producers for 360 MKTG teams [Brand, Public Relations, Social Media, Performance & Analytics]
DIAGEO, CROWN ROYAL – CREATIVE BRAND MANAGER 2016 - 2018
Owned digital content production full cycle. Planned and led execution of creative assets across sports events including Super Bowl, Indy 500 and 23+ NFL and NBA teams.
Led development and implementation of digital content for first NFL and Crown Royal partnership. Defined processes, best practices and planning to successfully execute brand, model & product content across all digital channels.
NEWLINK GROUP – CREATIVE ACCOUNT EXECUTIVE 2013 -2015
Managed Coca-Cola & ESPN Hispanic PR accounts. Led clients’ 2014 World Cup PR experiential marketing plan from creative ideation to on-site execution for the non and fully acculturated Hispanic audience.
Worked cross-functionally with interdisciplinary teams to align communications and project management direction to amplify brand’s messaging.
USAENE – MARKETING PROJECT MANAGER 2011 - 2013
Led LATAM’s new marketing strategy implementation. Oversaw and restructured $50k marketing budget to achieve 35% ROI.
Worked with international agency partners and internal teams to achieve proficient LATAM brand alignment under tight deadlines.
MBA ‘16: Hult International Business School.
Digital Filmmaking ‘12: NY Film Academy.
BA Media Communications ’11: Webster University.
BEFORE I WAS HIRED
[ KAYAK, The number 1 enemy of expensive flights ]
[ Travel to Lisbon:
With KAYAK long trips, fit in slim budgets ]
[ You can't buy happiness.
But buying a one way to Madrid is all the happiness I need. ]
[ Babe, if you ever leave me,
make sure its at the airport ]
[ Travel more and spend less ]
Full Photo Portfolio Here