[Lead direction and worked hand and hand with Creative Agency: Circus]
MAJI
RAMI
REZ
CREATIVE
DIRECTION
At Happy Hour we tell, listen and immerse ourselves in stories. We gather over old fashions and glasses of wine, in an even play field where stories become the protagonist. The everyday transforms into exciting, and this energy allows some of the best ideas to come alive.
Happy Hour is our favorite kind of overtime.
HAPPY HOUR COUNTS AS OVERTIME, RIGHT?
By using data-infused creative direction, I lead creative teams in fast paced entrepreneurial environments and marketing growth stages, within consumer technology. I strongly believe in building cross-functional collaboration between design, product, engineering and commercial teams to develop top-class regional, international and global brand campaigns.
Latin roots, global citizen.
Visited: 40 countries in 5 continents
Lived in: Colombia, USA, England and China.
Where to next?
MAJI
RAMI
REZ
As a data-driven Creative Director, I lead and inspire collaboration across creative teams to execute best-in-class brand campaigns. By leveraging data-infused strategic direction, I guide branding and product development activations to support the achievement of global business goals.
KAYAK – CREATIVE DIRECTOR PARTNERSHIPS & BRAND 2019 - Present
Defined and developed brand and partner creative strategy for local and international markets including LATAM, US Hispanic, EMEA markets achieving 15% brand awareness lift, 10% TVC response rate increase, 5% YoY e-mail subscription user base increase and 5% CTR paid digital media lift.
Worked closely with regional and global senior stakeholders by serving as a thought leader across partnerships through forming highly integrated and mutually beneficial cross-functional relationships aligned with business goals.
Oversaw all creative studio output materials to maintain brand consistency across portfolio and cross-functional teams including Agencies, AV editors, UX, Engineers Copywriters, Digital and TVC Producers for 360 MKTG teams [Brand, Public Relations, Social Media, Performance & Analytics]
DIAGEO, CROWN ROYAL – CREATIVE BRAND MANAGER 2016 - 2018
Owned digital content production full cycle. Planned and led execution of creative assets across sports events including Super Bowl, Indy 500 and 23+ NFL and NBA teams.
Led development and implementation of digital content for first NFL and Crown Royal partnership. Defined processes, best practices and planning to successfully execute brand, model & product content across all digital channels.
NEWLINK GROUP – CREATIVE ACCOUNT EXECUTIVE 2013 -2015
Managed Coca-Cola & ESPN Hispanic PR accounts. Led clients’ 2014 World Cup PR experiential marketing plan from creative ideation to on-site execution for the non and fully acculturated Hispanic audience.
Worked cross-functionally with interdisciplinary teams to align communications and project management direction to amplify brand’s messaging.
USAENE – MARKETING PROJECT MANAGER 2011 - 2013
Led LATAM’s new marketing strategy implementation. Oversaw and restructured $50k marketing budget to achieve 35% ROI.
Worked with international agency partners and internal teams to achieve proficient LATAM brand alignment under tight deadlines.
EDUCATION
MBA ‘16: Hult International Business School.
Digital Filmmaking ‘12: NY Film Academy.
BA Media Communications ’11: Webster University.
PAST WORK SNAPSHOT
BRAND
BEFORE I WAS HIRED
AFTER
[ Mega trips are for Mega families ]
[ KAYAK, The number 1 enemy of expensive flights ]
[ Searching for sunset views ]
[ Hurry, before cyber sales take off ]
[ Babe, if you ever leave me,
make sure its at the airport ]
[Led direction and worked with Creative Agencies: Vayner Media & Doubleday and Cartwright]
EDITORIAL
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Full Photography Portfolio Here
HIRE ME.
