[Lead direction and worked hand and hand with Creative Agency: Circus]

MAJI

RAMI

REZ

CREATIVE
DIRECTION & 
PRODUCTION

At Happy Hour we tell, listen and immerse ourselves in stories. We gather over old fashions and glasses of wine, in an even play field where stories become the protagonist. The mundane transforms into exciting, and this energy allows some of the best ideas to come alive. 
 
Happy Hour is our favorite kind of overtime.

 

By using data-infused creative direction, I challenge and reinvigorate conventional creative and campaign  development. 

Through it, I guide high-level creative and brand teams to tell engaging stories using interactive design, static, motion, and copy in English, Spanish and Portuguese.

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HAPPY HOUR COUNTS AS OVERTIME, RIGHT?

Photo & Creative Direction: Maji Ramirez

MAJI

RAMI

REZ

Data-driven Creative Director and Producer, responsible for leading, and inspiring collaboration across creative teams, to execute best in-class brand campaigns. By using data-infused strategic direction and digital design first,

I lead branding and product development activations to support the achievement of global business goals.

KAYAK – Sr. CREATIVE & BRAND LEAD  2019 - 2021

Defined and developed brand creative strategy and production for 8 markets in Latin American [LATAM], US Hispanic, Spain and Portugal to ensure 15% brand awareness lift, 12% TVC response rate increase, and 10% click through rate paid digital media lift.

 

Developed a creative performance and optimization process, to deliver data-informed learning to stakeholders regarding creative and consumer insights. Implemented dynamic data-informed, customer-centric and insight-based content and messaging that connected with customers and strengthen their emotional link to brand.

Directed the design and implementation of all creative studio materials to maintain brand consistency across portfolio and teams including Agencies, AV editors, Conceptual Designers, UX, Copywriters, Digital and TVC Producers.

DIAGEO, CROWN ROYAL – CREATIVE BRAND MANAGER   2016 - 2018

Owned digital content production full cycle. Planned and led execution of creative assets across sports events including Super Bowl, Indy 500 and home games for 23+ yearly NFL and NBA teams.

 

Led development and implementation of digital content for first NFL and Crown Royal partnership. Defined processes, best practices and planning to successfully execute brand, model & product content across all digital channels. 

NEWLINK GROUP – CREATIVE ACCOUNT EXECUTIVE  2013 -2015

Managed Coca-Cola & ESPN Hispanic PR accounts. Led clients’ 2014 World Cup PR experiential marketing plan from creative ideation to on-site execution for the non and fully acculturated Hispanic audience.

 

Worked cross-functionally with interdisciplinary teams to align communications and project management direction to amplify brand’s messaging.  

USAENE – MARKETING PROJECT MANAGER  2011 - 2013

Led LATAM’s new marketing strategy implementation. Oversaw and restructured $50k marketing budget to achieve 35% ROI.

 

Worked with international agency partners and internal teams to achieve proficient LATAM brand alignment under tight deadlines.

 

EDUCATION

 

MBA ‘16: Hult International Business School.  

Digital Filmmaking ‘12: NY Film Academy.   

BA Media Communications ’11: Webster University.

PAST WORK

BRAND

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BEFORE I WAS HIRED

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   AFTER

[Lead direction and worked hand and hand with Creative Agency: Circus]

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[ Travel to Lisbon:

  With KAYAK long trips, fit in slim budgets ]

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[ Some say cheap flights are lucky finds

 The ones who know use KAYAK]

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[ Weekend trips ]

[ Sunset Views ]

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[ KAYAK, The number 1 enemy of expensive flights ]

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[ You can't buy happiness.

  But a one way trip to Madrid is all the happiness I need. ]

[ Babe, if you ever leave me,

  make sure its at the airport ]

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[ Travel more and spend less ]

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CowBoys
Core

EDITORIAL

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HIRE ME.

WE'LL GET CREATIVE.

Full Photo Portfolio Here