[Lead direction and worked hand and hand with Creative Agency: Circus]
MAJI
RAMIREZ
Brand, Experience & Growth Executive
Creative Direction and Photography
Miami, FL
I build brands that people feel, and businesses that grow because of it. My career has been defined by connecting creative vision, guest experience, cultural partnerships, and commercial strategy into integrated platforms that drive both lasting brand equity and measurable revenue.
Whether leading a global travel brand, producing culturally iconic experiential campaigns for a luxury spirits label, or orchestrating multi-brand storytelling across entertainment and lifestyle, I bring the same instinct: find the emotional truth of a brand and engineer every touchpoint around it.
I'm equally at home setting the strategic vision in a boardroom and activating it in the field, and I thrive in environments where brand, experience, and growth are treated as one mission, not three separate teams.
Despicable Me 4, Partnership
Hotels Combined x Macao DMO Partnership
KAYAK Advertise Wth Us, Lead Generation
Coyo Taco, Influencer Campaign
MAJI
RAMIREZ
RESUME
KAYAK – SR. GLOBAL BRAND & GROWTH MARKETING DIRECTOR 2019 - Present
Defined and developed brand and partner creative and media strategy for local and international markets, achieving $5MM yearly sales across a new travel content product segment.
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Achieved a consistent 85% contribution margin across new product offerings by working closely with regional and global senior stakeholders, forming highly integrated and mutually beneficial cross-functional relationships aligned with business goals.
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Oversaw all commercial creative studio output materials to maintain brand consistency across portfolio and cross-functional teams, including Agencies, AV editors, UX, Engineers Copywriters, Digital and TVC Producers for 360 MKTG teams [Brand, Public Relations, Social Media, Performance & Analytics]
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DIAGEO, CROWN ROYAL – CREATIVE BRAND MANAGER 2016 - 2018
Owned digital content production full cycle. Planned and led execution of creative assets across sports events including Super Bowl, Indy 500 and 23+ partnerships with NFL and NBA teams.
Led the development and implementation of digital content for first NFL and Crown Royal partnership. Defined processes, best practices and planning to successfully execute brand, model & product content across all digital channels.
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NEWLINK GROUP – CREATIVE ACCOUNT EXECUTIVE 2013 -2015
Managed Coca-Cola & ESPN Hispanic PR accounts. Led clients’ 2014 World Cup PR experiential marketing plan from creative ideation to on-site execution for the non and fully acculturated Hispanic audience.
Worked cross-functionally with interdisciplinary teams to align communications and project management direction to amplify brand’s messaging.
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USAENE – MARKETING PROJECT MANAGER 2011 - 2013
Led LATAM’s new marketing strategy implementation. Oversaw and restructured $50k marketing budget to achieve 35% ROI.
Worked with international agency partners and internal teams to achieve proficient LATAM brand alignment under tight deadlines.
EDUCATION
MBA ‘16: Hult International Business School.
Digital Filmmaking ‘12: NY Film Academy.
BA Media Communications ’11: Webster University.
MORE PERSONAL​​
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Latin roots, global citizen.
Visited: 41 countries in 5 continents
Lived in: Colombia, USA, England and China.
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PAST WORK SNAPSHOT
BRAND
BEFORE I WAS HIRED
AFTER
[ Mega trips are for Mega families ]
[ KAYAK, The number 1 enemy of expensive flights ]
[ Searching for sunset views ]
[ Hurry, before cyber sales take off ]
[ Babe, if you ever leave me,
make sure its at the airport ]
[Led direction and worked with Creative Agencies: Vayner Media & Doubleday and Cartwright]
EDITORIAL
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Full Photography Portfolio Here
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